V4C Case Study – Radio station staff start to believe in gender equality
V4C aims to reach a broad audience with compelling messages that convey the benefits of new norms around gender equality. The programmes of the radio stations V4C supports used to be entertainment focused, with little emphasis on young people or gender-related issues. Listeners were largely treated as passive participants, with no real opportunities to make their voices heard in the debates being aired. If gender was raised at all, it was regarded as a ‘woman’s issue’ and discussed in programmes that targeted men and women separately.
Since 2014, V4C has been working with 11 radio stations in four target states to provide new ideas, perspectives and knowledge on gender. This includes providing capacity building, as well as the introduction of the radio drama series ‘Purple Tinz’. This case study brief explores the influence that V4C’s support has had on a sample of the targeted radio stations based in Enugu and Kaduna states.
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