Digital
The digital world has opened up new and exciting possibilities for collating, analysing and visualising data. At Itad, we know how to apply innovative technologies to complement other methodologies and better inform decision-making.
Applying digital technologies allows us to deepen our understanding of the impact of policy and programmes on people, society and the environment.
At Itad, our digital services range from remote data collection (e.g. mobile phone surveys) to make the most of existing data (e.g. demographics, social media, satellite imagery) or applying advanced analytical techniques (e.g., modeling impact, sentiment analysis). Digital also includes the enhanced visualisation of findings, using technology to support user interactions with a dataset and dashboards for performance management.
In all our work, we are careful to consider the implications and limitations of technology, including the ethical implications, and those voices that are excluded or marginalised by the digital world.
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Secondary data analysis
The breadth, depth and quality of secondary data has grown rapidly, as has its utility for complementing primary data sources.
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Advanced analytics
Social and natural systems generally contain parameters that cannot be evaluated directly, or require datasets that are very resource-intensive to collect.
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Sentiment analysis
We help our clients better understand the sentiment (subjective meaning) towards topics of particular importance, such as gender and social inclusion. Using machine-learning algorithms, we can analyse meaning within the text that ranges from internal documents and publications to websites and social media (tweets, blogs, forums, etc).
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Data visualisation and dashboards
When done well, data visualisation can be an effective tool in helping us identify patterns, generate insights and tell the story behind data.
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